What are B Corps and why do they matter?

Society’s most challenging problems can’t be solved by governments and nonprofits alone. Businesses must play their part too. That’s where B Corps come in: they’re companies that harness the power of business to truly make a positive impact on the world. Think Tony's Chocolonely, Chloé, Patagonia, and yep, yours truly.

These aren’t companies that just say they’re making a difference—they’re verified to do so. Because to become a B Corp, businesses have to meet the highest standards of social and environmental performance, public transparency, and legal accountability.

It’s definitely no picnic to get there: not only do we require our board of directors to balance profit and purpose, we also have to achieve a minimum verified score on the B Impact Assessment—a rigorous evaluation of five impact areas, each of which we want to excel in: Environment, workers, community, customers, and governance.

This framework has been extremely valuable, as both a snapshot of how our business is doing over a three-year period and a roadmap to continue growing it responsibly. It’s shifted the way we work, and challenged us to make business decisions holistically.

How we’re delivering

Here are some concrete measures that we’ve been taking over the past few years—each linked to the five B Corp impact areas:

B Bold

The world doesn’t have time to wait. Our ambition: 30% carbon Reduction by 2025.

B the best we can be

People first, now and always. Our ambition: Being a certified Great Place to Work.

B impactful

Turning up the dial on creativity. Our ambition: Amplifying diverse voices in our creative communities.

B responsible

Technology that can be trusted. Our ambition: Providing tools to serve the needs of the (entire) creative community.

B transparent

A business that works for everyone. Our ambition: Leading in responsible tech by being transparent and accountable in our decision-making.

We know we still have a long way to go, with plenty of challenges ahead. But we’ll always be honest about them, in the hope that sharing our journey will shed light on both our wins and the opportunities to improve.

Help us continue to grow responsibly

Creating a better future is a team effort, so we hope our journey will inspire you to take part too. Here are different ways in which you can help:

Use WeTransfer

Yep, it’s that simple. By simply using our platform, you’re helping us to continue donating 30% of our advertising space to creatives and causes we care about and 1% of our annual revenue to our foundation—all while reducing our carbon footprint.

Make better ads

We believe advertising has the power to shape society and inspire positive change. That’s why we strive to form partnerships mindfully, while motivating others to follow that path.

Discover stories of creativity from across the globe

We tell stories and highlight artists that span diverse communities—across age, race, geography and gender—because we believe more voices equals better ideas. You can support us, and the creators we champion, by discovering their work on our arts platform WePresent.

Join our team

It’s only with a team of happy, looked-after people that we can achieve what we set out to do, and our team is constantly growing. If you’re up for the challenge, check out our career opportunities here.

Get inspired

The past few years have shown that the tech, advertising, and editorial worlds have a lot of catching up to do to become more sustainable. But sometimes, all it takes is a single step in the right direction. With that in mind, here are five changes we’ve made that you can too.